Acceptable Use Policy
Messaging Guidelines for Omni-Channel Services
1Introduction
This Acceptable Use Policy ("AUP" or "Policy") governs the use of Flashcart Pvt. Ltd.'s omni-channel messaging services. It is designed to ensure compliance with Meta Platform Policies, protect users, and prevent abuse.
Purpose
- Compliance with WhatsApp/Meta policies
- Prevent spam and harassment
- Maintain platform integrity
Consequences
- Service suspension
- Account termination
- Legal action for severe violations
3Prohibited Uses and Content
Spam & Unsolicited
- No Cold Messaging: Only message users who opted in.
- No Purchased Lists: Cannot use bought or scraped data.
- No Mass Spamming: Bulk messages without consent are banned.
- Honor Opt-Outs: Stop messaging upon request immediately.
Illegal & Harmful
- Illegal Goods: Drugs, weapons, counterfeit items.
- Adult Content: Pornography or sexually explicit material.
- Harmful Content: Hate speech, violence, self-harm promotion.
- Fraud: Scams, phishing, impersonation.
4Meta Platform Compliance
WhatsApp Business Policy
Opt-In: Must use active, explicit opt-in methods.
24h Window: Marketing only allowed via templates if outside 24h window.
Templates: Must be pre-approved and non-promotional (unless marketing category).
Quality: Maintain high quality rating to avoid bans.
Messenger & Instagram
- Entry Points: Users must initiate (e.g., reply to story, click ad).
- Tags: Use correct tags for updates; no promo tags.
- Professional Account: Instagram requires Business/Creator account.
6Opt-In & Opt-Out Requirements
Valid Opt-In Methods
- Website forms (unchecked box).
- In-person verbal/written consent.
- Click-to-Chat links.
- SMS keyword triggers.
Invalid Methods
- Pre-checked boxes.
- Purchased or scraped lists.
- Assumed consent (e.g., from business card).
- Hidden terms in T&C.
8Enforcement & Consequences
Minor Violations
Warning email, guidance, and opportunity to correct.
Moderate/Repeat Violations
Temporary suspension (7-30 days), features restricted.
Severe Violations
Permanent termination, ban, reporting to Meta/Authorities.
Reporting Violations
Report abuse to abuse@flashcart.app.
For compliance questions: compliance@flashcart.app